๐ช๐ต๐ ๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ฝ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ ๐ผ๐ณ ๐ณ๐๐๐๐ฟ๐ฒ ๐ฎ๐ฐ๐ฐ๐ผ๐๐ป๐๐ฎ๐ป๐๐ ๐ฟ๐๐ป ๐ฑ๐ฟ๐?
In the first Thought Video in the series, Jason Croston, Chairperson of Walker Wayland Australasia Limited explores Walker Wayland’s strategy to reignite the profession’s appeal through innovative pathways.
The accounting profession is experiencing a critical transformation. Traditional career perceptions are crumbling, and talent attraction has become our greatest challenge.
Here’s what we’re discovering:
โ Accounting subjects are vanishing from high school curriculum
โ Young professionals seek dynamic, purpose-driven careers
โ Standard recruitment methods are becoming obsolete
Our innovative approach is reshaping the narrative:
โข Developing creative training programs that go beyond spreadsheets
โข Connecting directly with local schools and communities
โข Showcasing accounting as a career of genuine impact and transformation
The most powerful stories aren’t about numbersโthey’re about people.
At Walker Wayland, we’re not just recruiting talent; we’re nurturing professionals who can fundamentally reshape business landscapes.
We believe every young professional deserves a career that’s meaningful, challenging, and transformative.
P.S. We’re always seeking passionate individuals ready to make a real difference.
