Mark Hooper and Prad Bhagavathula from Xero are no strangers to WWA and will join us as speakers at the WWA 2025 Conference!
With extensive experience in the accounting and technology sectors, Mark and Prad have worked closely with Australia’s largest firms and franchises to drive digital transformation, enhance efficiency, and deliver exceptional client experiences. Their expertise in strategic leadership and industry innovation makes them key voices in shaping the profession’s future.
What to Expect from Mark & Prad’s Session
In “Reshaping the Profession – Image, Talent, and The Way Forward,” Mark and Prad will explore strategies to elevate accounting firms, attract top talent, and redefine the industry’s image. Their forward-thinking approach will leave attendees with actionable insights to future-proof their firms in an evolving landscape.
